The Beauty Made in Italy program is comprised of three distinct tracks for companies in different ages and stages of their business. The Brand Accelerator is the second track, and is designed to support progressive, high-potential Italian beauty brands in quickly scaling operations and growth in the US market.
Ideal applicants for the Brand Accelerator are have existing US distribution and ecommerce, significant financial and operational means to quickly scale, and a willingness to implement US market recommendations.
Companies in the Brand Accelerator have access to an array of market education tools such as webinars hosted by industry experts, an extensive resource library containing articles and reports about key insights in the US beauty market, and monthly newsletters that outline news, promotional opportunities, trade shows, and more. Companies also receive a branded page on the Beauty Made in Italy website, and the opportunity to be featured on social media.
Brand Accelerator participants also have access to one year of sponsored public relations support from a NYC-based agency, the opportunity to participate in promotional initiatives and events, and mentorship opportunities from Italian Beauty Council members.
To be eligible to apply to the Beauty Made in Italy Brand Accelerator, companies must be incorporated in Italy and provide their Partita IVA. Additionally, Brand Accelerator applicants must have existing US distribution, significant funds to invest in US market activities, and a commitment to learn and grow.
To learn more, or apply to the Beauty Made in Italy Brand Accelerator, please contact us here.