Events

Upcoming Events

Check back soon for upcoming events in 2020.

Past Events

Beauty Made In Italy Event - flowers

Italian Fragrances & US Market

The Opportunity for Growth

November 1, 2019

 

This panel discussion will be an engaging conversation on the opportunity for Italian fragrance brands in the US beauty market. The discussion will highlight the high level of artistry, heritage, and craftsmanship of fragrance in Italy.

 

This panel event will feature major and niche Italian fragrance brands, and will spotlight their marketing and positioning, as well as distribution throughout the diverse US market.
Beauty Made In Italy Event - gift bag

Italian Brands & the US Market

Strategies for Success

September 18, 2019

 

This panel discussion will be an engaging discourse with beauty buyers, and retail and professional channel executives on why they choose Italian products, what they look for when bringing in new brands, and how brands can best succeed once in store or salon/spa.

 

The discussion will highlight the opportunity for growth and success for Italian beauty brands in the US market.

 

Italian Brands & Retail Opportunities: Strategies for Success
This networking/press breakfast will be engaging discussion with beauty buyers, retail and professional channel executives on why they choose Italian products, what they look for when bringing in new brands, and how brands can best succeed once in store.

 

Moderated by: Mickey Alam Khan, Editor-In-Chief, Luxury Daily
Panelists: Maggie Ciafardini – CEO of Maggie Ciafardini, Inc, & former CEO of YSL Beaute USA Marcia Gaynor – Beauty Retail Executive & former DMM Prestige Beauty, Walgreens Boots Alliance Bettina O’Neill – President of Bettina O’Neill & Associates, & Experienced Retail Executive Larah Stromberg – Senior Buyer of Beauty & Wellness, Anthropologie

Italian Beauty 360

From Concept to Consumer

July 23, 2019

 

This event was an engaging discussion on the Italian beauty market and how products are designed and developed, how they’re imported and distributed, how they’re retailed and merchandised, and ultimately purchased by American consumers. This panel discussion highlighted the Made in Italy product life cycle from concept through purchase with input from industry executives who represent each function along the way.

 

Moderated by: Liz Ritter, Executive Editor of NewBeauty Magazine
Panelists: Fabio Berchi, CEO of SiFarma, and Cosmetica Italia Board Member in charge of Internationalization Ian Ginsberg, President, CO Bigelow Apothecaries & Bigelow Trading Mary Ann Guarino, US Vice President, Ancorotti Cosmetics Alyson Lord, Senior Partnerships Manager, Ipsy

The Rise of I-Beauty

Heritage, Creativity & Innovation

October 18, 2018

 

This inaugural panel discussion was an engaging discourse on the history, singularity, and innovation of Italian beauty and fragrance brands and why they are uniquely poised for growth in the US market. This panel discussion highlighted the excellence of Italian beauty brands and the room for growth in the US market.

 

Moderated by: Jenny B. Fine, Executive Beauty Editor, WWD & Beauty Inc.
Panelists: Rossano Ferretti, Rossano Ferretti Hair Spa
Meredith Kerekes, Head of US Beauty Desk, ITA
Linda G. Levy, President, The Fragrance Foundation
Vincent Longo, Vincent Longo Cosmetics
The full recording of the panel discussion can be viewed here