THE EXTRAORDINARY

ITALIAN BEAUTY

ABOUT

Beauty Made in Italy aims to promote the excellence, awareness, and availability of Italian beauty products and brands to the United States market and consumer.

PARTNERS

Founded by the Italian Trade Commission and Cosmetica Italia, with support from the Italian Ministry of Economic Development.

PURPOSE

To create a shared, cohesive brand and message of Italian beauty to the American market, by supporting and promoting our companies and brands.

WHY ITALIAN BEAUTY?

Technology. Creativity. Quality. A world leader in beauty, Italy produces 60% of the world’s cosmetics. Nowhere else is beauty expertise, craftsmanship, and heritage as strong as in Italy.

BRAND SHOWROOM

Learn more about our featured brands and their hero products, review their company profiles, and contact them directly with buying or media inquiries.

JOIN THE PROGRAM

Interested in learning more about our work with Italian beauty companies? Would you like to have your brand included? Contact us to learn more.

Work Hard and Be Nice

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monitor italy beauty
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283

Cups of coffee & tea

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158

Years of experience

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321

International awards

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556

Professional service

Testimonials

team-1
Sara Parker
Web Developer
team-2
Stefan Grayson
Graphic Designer
team-3
Mia Lenovich
General Manager
team-4
James Smith
Marketing Guru

FEATURED BRANDS

Featured brands and manufacturers who are part of the Beauty Made in Italy program. To learn more about a brand, click on any logo.

Contact us

To learn more about our work or brands, to source Italian beauty brands and products, or to feature one of our brands in your publication, please email or call us at the information below. We look forward to hearing from you.
US BEAUTY DESK
ITALIAN TRADE COMMISSION
Italian Trade Commission, 33 East 67th Street, New York, NY 10065

beautydeskusa@ice.it

+1 (212) 980-1500

Contact us