About Proraso

Proraso has changed in shape but the content of its products has stayed the same, always remaining faithful to the brand’s original values: the use of natural ingredients, excellence in research, and respect for tradition.

Since its first product – Pre Barba Miracolo (Pre-Shave Cream, Menthol & Eucalyptus scent) – in 1948, the Martelli family principles continue to hold true: to create professional quality products that deliver a pleasurable and impeccable shave, in the barbershop and at home.