Why do people around the globe choose Italian beauty every day?
For centuries, Italy has been known the world over for its limitless creativity and cutting edge aesthetic, exhibited in the superior products, tools, and designs that are created and manufactured there. As such, Italian beauty is synonymous with style, innovation, craftsmanship, and quality.
No one does it quite like Italy.


As in art and fashion, Italy is a capital of beauty and style. From the winding strade in Rome, to the gentle canali in Venice, la dolce vita is not just a way of life, but an ethos Italians live by – appreciate and enjoy beauty, create products steeped in both time-honored tradition and the at the forefront of trend, and infuse these goods with the highest quality craftsmanship and design.


More than 60 percent of the world’s cosmetic products are made in Italy. With silky pressed powders, highly pigmented lipsticks, and purely natural skincare, Italian beauty brands and contract manufacturers invest roughly four percent more than the industry average in research and development costs, ensuring that they create today’s most innovative and high-performance products.


Each year, corporate and consumer demand for Italian-made beauty products continues to grow. In 2017, Italian beauty exports to the United States increased by 5.2% percent over the previous year – totaling over $785M, making Italy the sixth largest exporter of beauty products to the US.