60% of the worlds
cosmetics are made in italy

find out more

60% of the worlds
cosmetics are made in italy

find out more
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The Extraordinary


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Beauty Made in Italy aims to promote the excellence, awareness, and availability of Italian beauty products and brands to the United States market and consumer.

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Founded by the Italian Trade Commission and Cosmetica Italia, with support from the Italian Ministry of Economic Development.

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To educate participating companies on the particularities of the US market, to host promotional events and initiatives, and to create a shared, cohesive brand and message of Italian beauty to the American market.

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Our Programs

Beauty Made in Italy serves as a launch pad for Italian brands entering the US and is divided into three different tracks for companies based on their experience and market preparedness.

Business Incubator

Designed to educate early-stage companies on the particularities of the US beauty industry, American consumer behavior, and best practices in how to approach the US market.


Designed to support progressive, high-potential Italian beauty brands in quickly scaling operations and growth in the US market. By invitation or application.


The Italian Beauty Council is comprised of beauty industry leaders and heritage brand executives to help guide the conversation and narrative on Italian beauty in the US market

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why italian beauty?


Creativity. Quality. A world leader in beauty, Italy produces 60% of the world’s cosmetics. Nowhere else is beauty expertise, craftsmanship, and heritage as strong as in Italy.

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Join the program


Interested in learning more about our work with Italian beauty companies? Would you like to have your brand included? Contact us to learn more.

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Brand showroom


Learn more about our featured brands and their hero products, review their company profiles, and contact them directly with buying or media inquiries.


Luci Beauty Made in Italy

How ‘Made In Italy’ Beauty Marketing Is Making Its Way To The US

Skin&Co Roma - Italian skin care

Italy’s Government Is Supporting Beauty Brands With a New Program

Beauty Made in Italy news stage

Event: Italian Fragrances & US Market, the Opportunity for Growth