Beauty Made in Italy aims to promote the excellence, awareness, and availability of Italian beauty products and brands to the United States market and consumer.
PARTNERS
Founded by the Italian Trade Commission and Cosmetica Italia, with support from the Italian Ministry of Economic Development.
PURPOSE
To create a shared, cohesive brand and message of Italian beauty to the American market, by supporting and promoting our companies and brands.
WHY ITALIAN BEAUTY?
Technology. Creativity. Quality. A world leader in beauty, Italy produces 60% of the world’s cosmetics. Nowhere else is beauty expertise, craftsmanship, and heritage as strong as in Italy.
Technology. Creativity. Quality. A world leader in beauty, Italy produces 60% of the world’s cosmetics. Nowhere else is beauty expertise, craftsmanship, and heritage as strong as in Italy.