ITALIAN BEAUTY
ABOUT
Beauty Made in Italy aims to promote the excellence, awareness, and availability of Italian beauty products and brands to the United States market and consumer.
PARTNERS
Founded by the Italian Trade Commission and Cosmetica Italia, with support from the Italian Ministry of Economic Development.
PURPOSE
To create a shared, cohesive brand and message of Italian beauty to the American market, by supporting and promoting our companies and brands.
WHY ITALIAN BEAUTY?
Technology. Creativity. Quality. A world leader in beauty, Italy produces 60% of the world’s cosmetics. Nowhere else is beauty expertise, craftsmanship, and heritage as strong as in Italy.
BRAND SHOWROOM
Learn more about our featured brands and their hero products, review their company profiles, and contact them directly with buying or media inquiries.
BRAND SHOWROOM
Learn more about our featured brands and their hero products, review their company profiles, and contact them directly with buying or media inquiries.
JOIN THE PROGRAM
Interested in learning more about our work with Italian beauty companies? Would you like to have your brand included? Contact us to learn more.
WHY ITALIAN BEAUTY?
Technology. Creativity. Quality. A world leader in beauty, Italy produces 60% of the world’s cosmetics. Nowhere else is beauty expertise, craftsmanship, and heritage as strong as in Italy.
JOIN THE PROGRAM
Interested in learning more about our work with Italian beauty companies? Would you like to have your brand included? Contact us to learn more.
FEATURED BRANDS
Featured brands and manufacturers who are part of the Beauty Made in Italy program. To learn more about a brand, click on any logo.
RECENT PRESS
Contact us
To learn more about our program, please contact us below. To speak with a brand, please contact them directly on their brand page.
US BEAUTY DESK
ITALIAN TRADE COMMISSION
Italian Trade Commission
33 East 67th Street
New York, NY 10065
