Beauty Made in Italy aims to promote the excellence, awareness, and availability of Italian beauty products and brands to the United States market and consumer.
Founded by the Italian Trade Commission and Cosmetica Italia, with support from the Italian Ministry of Economic Development.
To educate participating companies on the particularities of the US market, to host promotional events and initiatives, and to create a shared, cohesive brand and message of Italian beauty to the American market.
Beauty Made in Italy serves as a launch pad for Italian brands entering the US and is divided into three different tracks for companies based on their experience and market preparedness.
Creativity. Quality. A world leader in beauty, Italy produces 60% of the world’s cosmetics. Nowhere else is beauty expertise, craftsmanship, and heritage as strong as in Italy.