The Extraordinary
The Extraordinary
Beauty Made in Italy aims to promote the excellence, awareness, and availability of Italian beauty products and brands to the United States market and consumer.
Founded by the Italian Trade Commission and Cosmetica Italia, with support from the Italian Ministry of Economic Development.
To educate participating companies on the particularities of the US market, to host promotional events and initiatives, and to create a shared, cohesive brand and message of Italian beauty to the American market.
Beauty Made in Italy serves as a launch pad for Italian brands entering the US and is divided into three different tracks for companies based on their experience and market preparedness.
Designed to educate early-stage companies on the particularities of the US beauty industry, American consumer behavior, and best practices in how to approach the US market.
Designed to support progressive, high-potential Italian beauty brands in quickly scaling operations and growth in the US market. By invitation or application.
The Italian Beauty Council is comprised of beauty industry leaders and heritage brand executives to help guide the conversation and narrative on Italian beauty in the US market
Creativity. Quality. A world leader in beauty, Italy produces 60% of the world’s cosmetics. Nowhere else is beauty expertise, craftsmanship, and heritage as strong as in Italy.
Interested in learning more about our work with Italian beauty companies? Would you like to have your brand included? Contact us to learn more.
Learn more about our featured brands and their hero products, review their company profiles, and contact them directly with buying or media inquiries.
